Join branding, design and marketing peers at one of London’s most iconic venues.
INTO THE BRIGHT is an afternoon of conversation, followed by an evening of art, brought to you by Saffron. We hope to ignite reflection by hosting voices from across our industry, and together with you explore how brand can be a guide in shifting times.
As day becomes night, stay on for drinks and an exclusive private view of Tate Modern’s ‘Materials and Objects‘.
Join us as we go INTO THE BRIGHT.
Tate Modern, Bankside, London SE1 9TG
DATE & TIME
December 7th, 2023
Registration, refreshments and skyline views
East Room, 6th Floor. Entrance though Turbine Hall
Keep Your Brand Bright
With Chris Bettig [YouTube] & Jacob Benbunan [Saffron]
Brand That Helps People See You Better
With Mike Abbink [IBM] & Katherine Whitton [IG Group]
Creativity At Work For Future Generations
With Mila Linares [UNICEF] & Zach Stubenvoll [Meta]
Private view of Materials and Objects
KEEP YOUR BRAND BRIGHT
YouTube’s Creative Director Chris Bettig and Saffron’s co-founder & CEO Jacob Benbunan on the fundamentals of keeping a multibillion-user brand bright. Recounting their two-year journey together to reshape YouTube’s brand experience, Chris and Jacob fire up debate on the roles of pessimism and optimism for the greater good, address key creative tensions and breakthroughs, and reflect on what’s next in global accessibility, AI, free speech and representation. Followed by an audience Q&A moderated by Luz Erhardt, Saffron’s Chief Client Officer.
WITH CHRIS BETTIG [YOUTUBE] & JACOB BENBUNAN [SAFFRON]
BRAND THAT HELPS PEOPLE SEE YOU BETTER
How can unapologetic brand leadership and design philosophy win hearts and minds to deliver long-term business success? Where should different voices come in, and how can a clear vision of what brand and design are each for help to build and serve instead of sell? Katherine Whitton, Global CMO at IG Group and Mike Abbink, Executive Creative Director at IBM each share their stewardship journeys building brand and design DNA into successful companies and iconic ones. Followed by an open audience conversation led by Saffron’s Chief Creative Officer Gabor Schreier.
WITH MIKE ABBINK [IBM] & KATHERINE WHITTON [IG GROUP]
CREATIVITY AT WORK FOR FUTURE GENERATIONS
What does creativity look like inside organisations that impact billions of people across the world every day, particularly future generations? How do you protect or build creative legacy and vision while fostering different perspectives? Mila Linares, Chief of Brand at UNICEF and Zach Stubenvoll, Head of Design at Meta share their experiences with different ‘recipes’ for creativity, and reflect on essential ingredients for cross-generational and multidisciplinary collaboration to answer the question: ‘Creativity to do what?’ Followed by an open audience discussion on how to change institutionalised attitudes around brand to change the future, led by Saffron’s Chief Strategy Officer, Morgan Holt.
WITH MILA LINARES [UNICEF] & ZACH STUBENVOLL [META]
COCKTAIL RECEPTION AT THE INTO THE BRIGHT BAR
PRIVATE VIEWING & TOUR OF THE MATERIALS & OBJECTS COLLECTION
MEET THE SPEAKERS
EXECUTIVE CREATIVE DIRECTOR IBM
Mike is the Executive Creative Director of IBM Software and, previously, of the IBM Brand Experience and Design team. His nearly three-decade career has journeyed through design at MetaDesign, Nike, Apple Computer, leading his own studio, Method, and various Executive and Creative Director roles, including Saffron, Wolff Olins, and the Museum of Modern Art (MoMA). He holds numerous international awards and teaches at various esteemed educational institutions.
global Chief Marketing Officer IG GROUP
Katherine Whitton is Group Chief Marketing Officer at IG Group - a global trading and investing fintech and media company. Katherine brings over 30 years experience, with a customer-centric, outcome-based approach to marketing and business. Having held marketing and commercial leadership positions at Barclaycard, British Airways, American Express and Specsavers, Katherine’s accolades include Campaign’s Power 100 and Marketing Week’s top 100 most effective marketers.
Head of Design Meta
Zach leads global brand design for Meta, where he’s responsible for Meta, Reality Labs, Facebook, Instagram and WhatsApp. He runs a high impact, integrated design practice with responsibility for consumer and brand design touchpoints. Zach holds multiple global campaigns under his belt, having built products that have scaled to billions. Prior to Meta, Zach worked on the historic Obama 2012 re-election campaign.
CHIEF OF BRAND UNICEF
Mila is an experienced brand strategist, currently Chief of Brand at UNICEF HQ in New York. UNICEF helps children in 190+ countries from early childhood to adolescence, survive, thrive and fulfil their potential. With 15+ years of global experience across Non-Profit, Tech and Payments, her goal is to create clear, engaging and thought-provoking creative. Her career has taken her to Wolff Olins, American Express and of course, Saffron.
creative director youtube
French-American Creative Director, painter and sculptor Chris lives in Los Angeles with his miniature dachshund, Theo. He joined YouTube in 2014 to lead the identity design team, after nearly 4 years at Google co-founding Material Design and creating design.google.com. For the first half of his 24 year career, Chris was the Global Director of Store Design for Urban Outfitters.
founder & CHIEF EXECUTIVE OFFICER saffron
Since 2001, Jacob has been the visionary behind Saffron alongside the late Wally Olins. With nearly four decades of experience, Jacob's partnered with the likes of Orange, Repsol, YouTube, Meta, Vueling, A1 Telekom Austria, Engie, and SwissRe. Before Saffron, he was a Principal at Wolff Olins. Jacob champions the global, multicultural, One Saffron approach we’ve embraced from the very beginning.